Toronto web copywriting
On the web, content is king. Having a pretty site simply isn’t enough. If you want to drive traffic — and attract search engines — to your site, you need to offer unique, useful, high-quality copywriting for the web. We’re not talking about the run-of-the-mill text that you’ll find on 10 or 20 or 30 of your competitors’ sites. What you need to attract visitors is compelling, interesting information and ideas, written with search engine optimizationstrategies in mind.
Digital Ink Technologies offers solid copywriting for the web and for other communications. Our professional, brand-focused content team has years of experience writing web content, articles, blogs, newsletters, brochures, advertising, and more. We know how to make your message sound great and be heard.
The benefits of having great content
1. It offers value to your visitors
Think about the sites you like to visit repeatedly. What do they have in common? Information you want. And you go back because that info is refreshed or added to on a regular basis. Great content can turn your site into a resource for your customers — one they’ll return to again and again.
2. It positions you as a subject-matter expert and resource.
If you offer valuable information about your field, people will read it, and come to depend on you for further information. And when it comes time to buy a product or service, who do you think they will go to? Someone who is an authority in their field and cares enough about customer service to offer value-added information? Or someone who has a pretty website with lots of bells and whistles but not a lot of stuff that’s actually useful? Copywriting for the web shows you know what you’re talking about.
3. It attracts attention from the web and pulls in traffic.
If you have interesting things to say on your site, people will pass it on, and your message will become viral. Bloggers will mention it in their posts and drive further traffic to your site. And the broader your content, the more chances it has of capturing a wider audience.
4. Search engines LOVE it.
Search Engine Optimization (SEO) is all about content. The more content-rich your site is, the more search engines will like you. Plus, having lots of words gives you a better opportunity to optimize your site with a broad range of keywords, so you can attract as wide an audience as possible.
Digital Ink Technologies copywriting for the web
Don’t have the time or the resources to create your own content? Our SEO-savvy writers know how to create compelling, keyword-inclusive content that will attract visitors to your site — and get people talking about you.