Items25The creator’s order
  1. 1Shantanu NarayenShantanu NarayenBorn 27 May 1963Adobe's move from Creative Suite licences to Creative Cloud subscriptions changed both customer payments and revenue recognition. Under Narayen, the 2013 transition replaced large periodic upgrades with recurring access. It is a clear case of reshaping the economics of an existing product, with the…0i
  2. 2Shigetaka KomoriShigetaka KomoriBorn 5 Sept 1939As photographic film demand collapsed, Komori redirected Fujifilm's chemistry and materials expertise towards businesses including healthcare and cosmetics. Healthcare was already part of the company; the achievement was expanding alternative sources of income while the old cash generator shrank.…0
  3. 3Antoine RiboudAntoine RiboudBorn 24 Dec 1918Riboud turned the glass group BSN towards the products its packaging contained. Investments in drinks and food were followed by the 1973 merger with Gervais Danone, making food central to the group. The shift unfolded over years, not one dramatic exit, and offers an unusually tangible example of…0
  4. 4Lou GerstnerLou GerstnerBorn 1 Mar 1942Gerstner kept IBM together when breaking it up was a serious option. The company increasingly sold customers integrated technology and services instead of organising its future around separate hardware businesses. His contribution is useful for understanding how a large organisation can change what…0i
  5. 5Reed HastingsReed HastingsBorn 8 Oct 1960Netflix's shift from posting DVDs to streaming subscriptions changed its delivery costs, technology and relationship with content suppliers. Hastings helped drive that transition, but the proposed Qwikster split in 2011 provoked customers and was abandoned. The distinction matters: a sound…0i
  6. 6Satya NadellaSatya NadellaBorn 19 Aug 1967Azure and Office 365 existed before Nadella became Microsoft's chief executive. He accelerated the emphasis on cloud services and making software useful across different devices, loosening the company's dependence on Windows as the centre of the customer relationship. This is a case of changing…0i
  7. 7Steve JobsSteve JobsBorn 24 Feb 1955Apple's iPhone and the 2008 App Store extended its business beyond selling computers into a platform connecting device owners and independent software developers. Apps made the hardware more useful, while the store gave Apple an ongoing role in software distribution. Look here for the relationship…0i
  8. 8Andrew GroveAndrew GroveBorn 2 Sept 1936Intel's 1985 withdrawal from DRAM memory chips concentrated resources on microprocessors. Grove helped lead that decision as president, before becoming chief executive in 1987. The change was specific: Intel did not abandon every memory product. It shows the practical difficulty of moving…0i
  9. 9Michael DellMichael DellBorn 23 Feb 1965Dell's direct computer sales model became the foundation for a much broader enterprise technology business. The 2016 EMC acquisition brought major storage capabilities into a group selling infrastructure to organisations as well as PCs. The useful comparison is between supplying an individual…0i
  10. 10Jensen HuangJensen HuangBorn 17 Feb 1963Nvidia developed from a graphics-chip supplier into an accelerated-computing business combining processors, systems and software. Under Huang, investment in tools such as CUDA helped make its hardware useful beyond games. By fiscal 2024, data-centre revenue far exceeded gaming revenue, making the…0i