Items19The creator’s order
  1. 1GoyardGoyardThe Goyardine canvas, 1892 Look closely and the pattern is made of dots that stack into three chevrons, forming a Y, the middle letter of Goyard. Edmond Goyard introduced the canvas in 1892, and the house ties its look to the cloth his ancestors wore as log drivers in Burgundy. The canvases were…0
  2. 2Louis VuittonLouis VuittonThe Louis Vuitton Monogram, 1896 Georges Vuitton drew it four years after his father Louis died, and it had a practical job: after the striped canvas of 1872 and the Damier checkerboard of 1888, a pattern built from the founder's initials was meant to protect the house from counterfeiters. The…0
  3. 3BurberryBurberryThe Burberry Equestrian Knight, around 1901, and the TB monogram, 2018 The armored rider came from a public competition to design a logo around 1901, and his flag carries Prorsum, Latin for forward. For more than a century he was the house's calling card. Then he was retired. In 2018 Riccardo…0
  4. 4LanvinLanvinThe Lanvin mother and daughter, 1923 The illustrator Paul Iribe drew the emblem from a 1907 photograph of Jeanne Lanvin and her daughter Marguerite, dressed in matching outfits for a costume ball. It is one of the few fashion logos that pictures a relationship rather than letters or an animal, and…0
  5. 5ChanelChanelThe Chanel interlocking Cs, 1925 Two back-to-back Cs, one facing each way, designed by Gabrielle Chanel herself and essentially unchanged since. Where the idea came from is house lore rather than record: one often-told story points to an insignia at the Château de Crémat, a vineyard villa in the…0
  6. 6LacosteLacosteThe Lacoste crocodile, 1927 The tennis champion René Lacoste was nicknamed the Crocodile by the American press, a name tied, in the often-told story, to a bet over a crocodile-skin suitcase and to his tenacious play. In 1927 his friend Robert George drew a crocodile that Lacoste had embroidered on…0
  7. 7GucciGucciThe Gucci GG Two capital Gs, one turned upside down, for founder Guccio Gucci. Aldo Gucci, his son, is often credited with the design, and one widely repeated account dates it to 1933, though other histories place it in the 1960s. The firmer date is the 1960s, when the house printed its small…0
  8. 8HermèsHermèsThe Hermès Duc carriage, trademarked 1945 A horse and carriage, based on Le Duc Attelé, a gouache by the 19th-century painter Alfred de Dreux, and trademarked in 1945. It looks back to the house's beginnings making saddles and harnesses for Paris, at a moment when horse-drawn transport had already…0
  9. 9Yves Saint Laurent (fashion house)Yves Saint Laurent (fashion house)The YSL monogram by Cassandre, early 1960s The graphic artist Cassandre, who had made his name with posters and typefaces, stacked the Y, S and L vertically so the letters overlap into one shape. Accounts date it to 1961 or 1962, around the founding of the house. In 2012 Hedi Slimane dropped the…0
  10. 10FendiFendiThe Fendi FF, 1965 Karl Lagerfeld drew the double F soon after the Fendi sisters brought him in in 1965, at Carla Fendi's request, and legend says it took him a few seconds. The letters are usually said to stand for Fun Fur rather than Fendi, which is house lore but suits a house that set out to…0