Paul Rand

Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He is known for his corporate logo designs, including logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He developed an American Modernist style from European influences and was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut, where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972.

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