Ivan Chermayeff

Ivan Chermayeff HonRDI (June 6, 1932 – December 2, 2017) was a British-born American graphic designer and artist. He is best known as co-founder of graphic design firm Chermayeff & Geismar. Chermayeff created logotypes for the Smithsonian Institution, New York Museum of Modern Art, and Harper Collins publishing house, as well as numerous poster designs, book covers, architectural sculptures, exhibitions, illustrations, and fine art. Chermayeff is credited with introducing the concept of design as problem-solving and inventing the modern graphic design profession.

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