Henri Nestlé

A pharmacist in Vevey who developed Farine Lactée in 1867, an infant food for babies who could not be breastfed, and sold it on the strength of doctors' recommendations rather than advertising alone. He used his family's coat of arms, a bird's nest, as the mark, and it still sits on the packs. Nestlé sold the business in 1875 and played no part in its later growth, which is a useful reminder that the name on the label is not always the person who scaled it.