George Cadbury

George and his brother Richard took over their father's struggling Birmingham cocoa business in 1861 and turned it round with a product shoppers could believe in: unadulterated cocoa essence, sold as absolutely pure at a time when rivals bulked theirs out with starch. The move to Bournville in 1879 gave them a clean, modern works and a model village for staff. Dairy Milk, launched in 1905 under his son George Jr, became the bar the business is still judged by.