Lorenzo Servitje

Servitje co-founded Bimbo in Mexico City in 1945, selling wrapped sliced bread off a fleet of delivery vans when most bread was bought loose. That direct store delivery network was the core skill, and Bimbo exported it by buying established bakers abroad, most heavily in the United States, where acquisitions of Weston's and Sara Lee's bakery businesses made it the country's largest baker. His son Daniel led much of that later buying, but the delivery-first model was his.