Bad Bunny

Bad Bunny's 2025 album Debí Tirar Más Fotos leaned on Puerto Rican plena, bomba and jíbaro music, and he followed it with a 30-night residency in San Juan from July to September 2025, opening with shows reserved for island residents. Estimates of its economic impact run to hundreds of millions of dollars. He sings almost entirely in Spanish and has made Puerto Rican identity, politics and slang central to global pop.