Justin King (businessman)

Sainsbury's had lost its long-held first place to Tesco and was posting its first ever loss when King arrived from Marks & Spencer's food business in 2004. His three-year recovery plan focused on the basics, getting products on shelves through a broken new IT and depot system, cutting prices and hiring store staff, and he delivered on its sales targets. Market share stabilised and the chain grew steadily through his ten years in charge.