Indra Nooyi

Nooyi's Performance with Purpose strategy shifted PepsiCo's spending towards healthier products and away from relying on sugary drinks, which cost it market share in soft drinks for a while. In 2013 and 2014 she resisted the activist investor Nelson Peltz, who wanted the snacks and drinks businesses split. The company stayed whole, its healthier ranges grew, and shareholder returns over her twelve years were respectable, though not ahead of every rival.