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Tim Cook

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Tim Cook
© European Union, 2026 / CC BY 4.0 · resizedfile
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Before Cook became Apple's chief executive he spent thirteen years as the operations chief Jobs hired in 1998, closing Apple's own factories and warehouses, moving manufacturing to contract partners in Asia, and cutting inventory from months to days. That supply chain is why Apple could launch the iPod and iPhone in enormous volumes with high margins. Most accounts of the comeback still credit only Jobs.
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