Jorge Paulo Lemann

Brazil, brewing and consumer brands. Lemann and his partners at Banco Garantia bought the brewer Brahma in 1989, merged it with Antarctica to form AmBev, then combined with Belgium's Interbrew and in 2008 bought Anheuser-Busch, creating AB InBev. Their method, exported country by country, was zero-based budgeting and a partnership culture of young, heavily incentivised managers. The same approach struggled later at Kraft Heinz.