Antônio Luiz Seabra

Brazil, cosmetics. Seabra founded Natura in São Paulo in 1969 and built it on direct selling through a large network of consultants, mostly women, plus ingredients sourced from Amazon communities. Natura took the consultant model into Argentina, Chile, Mexico and beyond, then bought foreign brands such as Aesop, The Body Shop and Avon. The debt from those deals later forced it to sell Aesop and The Body Shop.