Rihanna

Barbados, beauty. Rihanna launched Fenty Beauty with LVMH in 2017 with 40 shades of foundation, at a time when many brands offered few options for darker skin. Selling to customers the industry had underserved, rather than relying on her fame alone, made it one of the fastest-growing cosmetics brands, and she followed with the lingerie brand Savage X Fenty.