Alexa Chung

Chung's off-duty look of Breton stripes, Peter Pan collars, cardigans, denim shorts with tights and loafers became the template for indie-influenced London style around 2008 to 2012. Mulberry named a satchel after her in 2010 because of how often she was photographed with a similar bag, her book "It" set out her approach in 2013, and she launched her own label, ALEXACHUNG, in 2017.