Roger Carr (businessman)

Cadbury against Kraft. Carr, Cadbury's chairman, fought Kraft's hostile bid in 2009 and 2010, but once hedge funds had bought shares the board recommended a raised offer and Kraft won. Kraft soon closed the Somerdale factory near Bristol despite suggesting it would stay open. The episode led Britain to tighten its takeover rules, giving targets more time and forcing bidders to state their intentions.