Mike Cannon-Brookes

Issue tracking for software teams. Cannon-Brookes and Scott Farquhar founded Atlassian in Sydney in 2002 with a credit card, and their Jira tracker became the place where software and IT teams log bugs and tasks, followed by the Confluence wiki. Atlassian sold online at low list prices without a traditional sales force, letting teams adopt it from the bottom up. Many developers complain about Jira, which is a sign of how embedded it is.