Abram Games

Games's motto was maximum meaning, minimum means, and his Second World War posters prove it. As the War Office's official poster artist he made Your Talk May Kill Your Comrades, in which a gossiping soldier's words spiral from his mouth and turn into a bayonet running through three of his comrades. Afterwards he won the competition for the Festival of Britain emblem of 1951, the compass-point star with Britannia's head and bunting, and designed the first animated on-screen ident for BBC Television. He worked alone, without assistants, developing each idea from small pencil sketches.