Steve Case

Getting families online. Case helped build America Online from a gaming service into the friendliest way to get online in the early 1990s, posting installation discs to millions of homes and bundling dial-up access, email, chat rooms and news behind one simple menu. It hid modems, servers and settings from new users. The walled garden also kept many people inside AOL's own content rather than the open web, and the 2000 Time Warner merger was a famous failure.