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Caroline Scheufele

Person
Caroline Scheufele
Gil Zetbase / CC BY-SA 4.0 · resizedfile
Born
Scheufele helped move Chopard, acquired by her parents, beyond watchmaking into a broader jewellery business. Her early clown design and the later Happy Sport watch show how a successor can work from a firm's existing craft skills while changing its products and audience. The family workshop provided the platform; a new design direction supplied the distinction.
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