Hugh Fearnley-Whittingstall

River Cottage Veg asks a habitual meat eater to spend a summer without meat or fish, making the change part of the programme's story. Fearnley-Whittingstall gives vegetables enough attention to carry a meal, rather than treating them as an obligation beside its main attraction. The useful habit is to begin with what a vegetable can become. Choose this for ideas that expand a household repertoire without requiring every viewer to adopt a new dietary identity.