Madonna

Ray of Light offers a particularly rich example of Madonna changing the terms of her public image. The electronic textures developed with William Orbit accompany a more reflective vocal and lyrical stance, while Frozen's visual world gives the shift an immediately recognisable form. Listen to the album beside Bedtime Stories, then watch the videos for the title track and Frozen. The reinvention works because the sound and presentation reinforce one another, rather than leaving the new look to do all the work.