Taylor Swift

During the Eras Tour, fans made and exchanged beaded friendship bracelets carrying song titles, lyrics and shared references. A line in You're on Your Own, Kid helped inspire the practice, but fans supplied the designs and the exchanges with strangers. It is a useful example of listening becoming a small social activity before the concert begins. Look at the variety of messages and handmade choices: the interest lies in how people introduce themselves through the music, not in collecting the largest stack.