Giacomo Guilizzoni

Balsamiq's founder offers unusually concrete evidence of a small software business balancing earnings and development. His 2013 review reported more than $6 million in revenue, profit margins around 30 per cent and a team of 16, alongside substantial work on the next generation of the wireframing product. The point is the combination: product investment and customer support continued within a profitable operation, rather than headcount becoming the measure of progress.