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Aytekin Tank
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Tank describes two early decisions made to keep Jotform profitable: moving the form-software business to Turkey and hiring only when he had a year's salary set aside. A paid version followed in 2007. This is a particularly practical example for a small-business owner because it connects a new commitment to available cash and an identifiable product milestone. Gradual hiring did not mean avoiding a team; it meant making sure the business could support one.
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