Nithin Kamath

Zerodha's early profitability helped Nithin and Nikhil Kamath build a brokerage without pressure to maximise account openings or trading activity at any cost. Its published principles reject advertising-driven acquisition and metric-based growth targets for staff. For an owner considering expansion, the revealing choice is what the company declines to incentivise. A viable core service can provide room to improve depth and quality instead of paying continually to stimulate transactions.