Laura Roeder

MeetEdgar turned Roeder's social-media training experience into software that customers paid to use. In a founder interview, she described good profit margins and insisted on measuring actual customer cancellations rather than presenting a flattering number to investors. That makes the case more useful than a revenue headline: pricing and retention had to sustain a real business. She sold MeetEdgar in 2021; this entry concerns that company's operating period, not every later venture.