Joel Gascoigne

Buffer is a useful recovery case, not a story of uninterrupted profitability. After net losses in 2022 and 2023, the social-media software company returned to a modest profit in 2024 and reported net income of about $2.5 million in 2025. It resumed sharing profits with staff as the operating position improved. Gascoigne's example makes the sequence visible: rebuild a sustainable business, then fund the next stage and distribute a share of the result.