Natalie Nagele

At Wildbit, Natalie and Chris Nagele treated profit as the condition for keeping a worthwhile workplace alive. Natalie has described healthy historical margins while also explaining why some profit needed reinvesting in products, salaries and people. That distinction makes her especially useful here: maintaining a surplus is different from hoarding cash or refusing to hire. The company later tested a four-day week, and Postmark was sold to ActiveCampaign in 2022.