Chung Se-yung

Cars. Chung Se-yung, Chung Ju-yung's younger brother, led Hyundai Motor as it moved from assembling Ford models to designing its own car. The Pony of 1975, styled in Italy and built with Japanese engine technology, was South Korea's first mass-produced domestic car and was soon exported. The government's push for a national car industry gave Hyundai protected home sales while it learned. He died in 2005.