Hide the Pain Harold

Hungarian electrical engineer András Arató on the phone in one of a series of stock photos he modeled for after a photographer spotted his holiday pictures on Facebook. The smile is meant to say "happy retiree," but the eyes seem to say something else, and from 2011 forum users nicknamed him Harold and collected the whole set. Arató was unsettled at first, then embraced it, even giving a TEDx talk about what it is like to become a meme.