Levi's 505

Levi's 505, 1967 The preshrunk, zip-fly alternative to the 501 that rock and punk adopted as a uniform. Launched in 1967, it spared buyers the shrinking ritual of raw denim and the button fly in one go, and its advertising was where Levi's swapped the word "overalls" for "jeans." Levi Strauss & Co. ties it to the cover of the Rolling Stones' Sticky Fingers and to the Ramones' look on their first album. For anyone who wants the straight Levi's leg without a shrink-to-fit gamble, it is the model to look for, and it is still made today.