Levi's 646 Bell Bottoms

Levi's 646 Bell Bottoms, 1969 Levi's turning a homemade trend into a product. Young buyers had been customizing their own jeans into flares, and by fall 1969 the company answered with the 646, first called "Nuvo Flares" and made of a poly-cotton blend, sold in the orange Tab line meant for fashion styles rather than basics. Levi's jeans soared in popularity in the early 1970s on the back of these fuller fits, and the 646 is the factory flare that defined the shape. Check the Tab: a factory 646 carries the orange Tab and a flare cut in from the start, which sets it apart from the many 501s that were split and widened by hand.