Wrangler 13MWZ Cowboy Cut
Product
Wrangler 13MWZ Cowboy Cut, 1947
Built for rodeo riders rather than miners, and the details show it. Blue Bell, the company behind Wrangler, developed it with the Philadelphia tailor Rodeo Ben: flat copper rivets that would not rub a saddle, a higher back rise so a rider was not sitting on his wallet, double-needle felled seams and a zip fly from the start. The number refers to its 13-ounce denim. Its broken twill, woven to stop the legs twisting as much in the wash, became a Wrangler signature, though accounts differ on whether it arrived at launch or in 1964. The 13MWZ is still sold today as Wrangler's Cowboy Cut Original Fit.
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