Panasonic Lumix ZS99
Product
If a phone already covers your everyday shots and zoom is the only thing missing, this is the least expensive way to get a lot of it: a 30x lens running from 24mm to 720mm equivalent, in a body of about 322g. Sold as the TZ99 in Europe, it comes with an honest catch. The sensor is a small 1/2.3-inch type, and in low light and tricky lighting a good phone may do as well. Its case is the long end, for wildlife, distant architecture and faces across a stadium. Panasonic raised the US price to $699 in May 2026.
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