Marc Jacobs

Marc Jacobs at Louis Vuitton, 1997–2013 Vuitton was a luggage house with no clothing at all until Jacobs arrived in 1997 and created its first ready-to-wear line. His bigger change was cultural. Collaborations with Stephen Sprouse, Takashi Murakami, Richard Prince and Kanye West put graffiti, cartoons and art-world wit onto the monogram and made a staid logo feel like news each season. The artist collaboration as a luxury sales tool owes much to this run. He left in October 2013, after the Spring/Summer 2014 show, to concentrate on his own label.