Peter Behrens

Peter Behrens became artistic consultant to the German electrical company AEG in 1907 and designed its electric kettles, fans, arc lamps and clocks, as well as its logo, catalogues and the Turbine Factory in Berlin. His kettles used interchangeable parts and finishes to offer many versions from a few components. It is often called the first corporate identity, and his assistants included Walter Gropius, Mies van der Rohe and Le Corbusier.