Asa Griggs Candler

Candler was an Atlanta pharmacist and drug wholesaler who bought up the rights to John Pemberton's Coca-Cola formula between 1888 and 1891, and incorporated The Coca-Cola Company in 1892, at forty. His contribution was the business, not the drink: aggressive advertising, coupons for free samples, branded trays and calendars, and syrup sold to soda fountains across the country. He sold the company in 1919 for 25 million dollars.