Coca-Cola billboard

The Coca-Cola billboard in Kings Cross, Sydney, glowing red and white over a wet Darlinghurst Road in March 2012. It went up in 1974 above the intersection of Darlinghurst Road and William Street, and Sydneysiders took to calling it the Gateway to the Cross. It grew into one of the city's best-known meeting places. Its 1,200 neon tubes have since been swapped for more than two kilometers of rope LED lighting.