Five Roses Flour

Farine Five Roses sign, Montreal The red Farine Five Roses letters on their open steel scaffold above the old flour mill, photographed in June 2013. The rooftop sign first read Farine Ogilvie Flour in 1948 and switched to Five Roses in 1954. The English word Flour came off in 1977 under Quebec's language law. Each letter is about 15 feet tall, and when the sign went dark in July 2006, public outcry had it relit by mid-August.