Piccadilly Circus

Piccadilly Lights, London The curved corner of illuminated ads at Piccadilly Circus at blue hour in September 2012, with Coca-Cola, TDK and Hyundai stacked above the street. London's habit of selling from this corner goes back to 1908, when Perrier put up the first permanent electric advertisement here using incandescent bulbs. Neon and moving signs took over in the 1920s. In 2017 the patchwork of panels seen here was replaced by a single curved screen of about 790 square meters.