Calvin Klein (fashion house)

Brooke Shields jeans campaign, 1980 The template for everything Calvin Klein did next. Richard Avedon shot and directed a 15-year-old Shields in tight jeans, and one line, asking what comes between her and her Calvins before answering "Nothing," did the rest. TV networks pulled spots because the line implied she wore no underwear, and the outcry only sold more jeans: shoppers asked for "Brooke Shields jeans" by name. That success had a sting, since Shields later said her contract was not renewed partly because she was overshadowing the label. Her own verdict on the backlash is that she was naive, which is the uncomfortable question the campaign still raises about selling sex with a teenager.