Calvin Klein (fashion house)

Kate Moss for Obsession, 1993 Calvin Klein sent an 18-year-old Kate Moss and her boyfriend, the 20-year-old photographer Mario Sorrenti, to the British Virgin Islands, and the nude, unpolished pictures that came back made Moss the face of Obsession. Her arrival in the campaign is widely credited with changing fashion's beauty standards for the decade. The pictures also became the textbook example of "heroin chic," and critics have attacked the campaign ever since for glamorizing a gaunt, wasted look. Few ads show as clearly how one shoot can move an industry and earn lasting blame in the same stroke.