Calvin Klein (fashion house)

Jeans campaign in the wood-paneled room, 1995 The campaign that went too far, even by Calvin Klein's standards. Steven Meisel shot young-looking models posing in a small, wood-paneled room, and how young they appeared became the whole story. The outcry reached the White House: President Clinton said it was wrong to manipulate children for commercial benefit. The Justice Department's child exploitation section investigated and closed the case once the company showed every model was an adult, but the brand agreed to stop the campaign and the commercials were pulled. It remains the clearest line in fashion advertising between provocation and a campaign the public would not accept.