Fendi

The Fendi FF, 1965 Karl Lagerfeld drew the double F soon after the Fendi sisters brought him in in 1965, at Carla Fendi's request, and legend says it took him a few seconds. The letters are usually said to stand for Fun Fur rather than Fendi, which is house lore but suits a house that set out to make fur playful. It started out of sight, as a print for the inner linings of fur and silk coats, before the Zucca pattern moved it to the outside of bags and clothes. Few logos have traveled so completely from hidden detail to the main event.