Goyard

The Goyardine canvas, 1892 Look closely and the pattern is made of dots that stack into three chevrons, forming a Y, the middle letter of Goyard. Edmond Goyard introduced the canvas in 1892, and the house ties its look to the cloth his ancestors wore as log drivers in Burgundy. The canvases were first painted by hand. It is the quiet counterpart to the Louis Vuitton Monogram: the name never appears, and the house is known for avoiding advertising and interviews, so the pattern works as a signal only to people who already know it.