Gucci

The Gucci GG Two capital Gs, one turned upside down, for founder Guccio Gucci. Aldo Gucci, his son, is often credited with the design, and one widely repeated account dates it to 1933, though other histories place it in the 1960s. The firmer date is the 1960s, when the house printed its small diamond pattern on canvas with the GG added, creating the GG canvas still in use. Gucci's history is a cycle of leaning in and pulling back: logos everywhere in some decades, hardly visible in others, with the GG always waiting to return.