Hermès

The Hermès Duc carriage, trademarked 1945 A horse and carriage, based on Le Duc Attelé, a gouache by the 19th-century painter Alfred de Dreux, and trademarked in 1945. It looks back to the house's beginnings making saddles and harnesses for Paris, at a moment when horse-drawn transport had already faded, so the emblem was a statement of pedigree rather than a picture of the business. Hermès is the clearest example on this list of a house that plays its mark down. The carriage is there for anyone who looks, but the house has never needed to print it across a bag for its goods to be recognized.