Lanvin

The Lanvin mother and daughter, 1923 The illustrator Paul Iribe drew the emblem from a 1907 photograph of Jeanne Lanvin and her daughter Marguerite, dressed in matching outfits for a costume ball. It is one of the few fashion logos that pictures a relationship rather than letters or an animal, and it says plainly that the founder and her daughter sit at the heart of the house. Where most marks on this list announce a name, this one tells a small story, which is why it still reads as warm rather than corporate a century on.